Product Design, Creative Direction, and Illustration.
Design leader with 13+ years crafting human-centered products, building high-performing teams, and shaping design strategy that scales impact for both users and businesses.
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Cross-Functional
Ownership
Fostering a culture of trust and accountability where designers, engineers, and PMs co-own the experience. I provide context and insights to ensure teams deliver cohesive, high-quality results.
Outcome-Driven
Strategy
Translating ambiguity into a human-centered roadmap. I define measurable outcomes first, then use research and iteration to guide products from concept to launch.
Scaling
Experiences
Establishing standards, processes, and shared practices that allow design quality to scale across complex products and growing teams.
Driving Measurable
Outcomes
Focusing strategy on tangible results—revenue, conversion, and adoption lift. I combine research, rapid iteration, and A/B testing to deliver high-value impact for both users and the business.
What I bring
Strategic leadership to help your team and product scale.
Outcome-Driven Strategy
Translating ambiguity into a human-centered roadmap. I define the "why" first, using research and iteration to guide products from concept to launch.
Cross-Functional Leadership
Fostering a culture of trust and accountability while mentoring design talent. I provide the context and insights needed for designers, engineers, and PMs to co-own the experience and deliver high-quality results.
Scaling Experiences
Establishing standards, processes, and shared practices that allow design quality to scale across complex products and growing teams.
Growth & Performance
Focusing strategy on tangible results—revenue, conversion, and adoption lift. I combine research, rapid iteration, and A/B testing to deliver high-value impact for both users and the business.
eBay
I lead C2C ads initiatives, making advertising intuitive for everyday sellers. I designed and launched the native Ads experience, projected to generate $3M in incremental revenue by increasing seller adoption. Currently, I am creating gamified experiences and personalized adoption features, collaborating with PMs and engineers to rapidly iterate and drive measurable impact.
Brands I've Helped!
I help brands evolve through thoughtful design, shaping identities and experiences that resonate and deliver impact.
Case Studies
Connected by Design
I lead through connection, aligning teams, strategy, and product to bridge complex problems and clear vision. I focus on creating work that doesn’t just look good, but scales, delivers impact, and resonates with users and the business.
Creative Direction
Sunday Clean
I led the website redesign and booking flow overhaul, crafting a seamless experience that drove a 37% lift in new customers in six months. This included developing the brand identity, visual language, and using research to strategically reduce friction and enhance conversions.
Organic Gemini
I directed a comprehensive brand and packaging rebrand, shaping a cohesive identity that increased product sales by 70%. This design overhaul was instrumental in enabling nationwide retail expansion from three Manhattan Whole Foods locations.
Illustration
At Whole Foods Market, I led a Holiday campaign inspired by my aunts’ annual antipasto photos. Featuring store team leaders posing with food in playful portraits, the campaign added a personal, human touch and was adopted regionally across the Northeast.
I also pursue personal creative projects, including commissioned dog portraiture and the development of a folklore-inspired oracle deck.
What Others Say
Emily Gong
UX RESEARCHER • LUCID/CINT
Throughout the past few months, Vinny has been an essential member of the Audience UX/UI design team and helped me work through some of the most difficult challenges surrounding feature requirements and design that I have faced yet at Lucid. We were both consistently facing tight deadlines and development constraints around IM Campaign Admin but Vinny proved himself a valuable colleague and designer who was willing to go beyond his initial responsibilities to grow the design practice on Audience from a purely visual consideration to one growing in areas of discovery, ideation, concept, and evaluation. He has been a collaborative learner and worker who always has the best ways to cheer you up amidst the very common differences of opinion and priorities that come with product decision making among Product, Engineering, and Design. Thanks for all these months of being a steadfast contributor!
Vidur Bhatia
SENIOR PROJECT MANAGER • MOBIKASA
Vinny is a pixel-perfect UI/UX designer. His eye for detail is meticulous and his design work has inspired other team members to learn from him. I have worked with Vinny on putting together mobile apps and websites and his critical reasoning has always enabled us to re-imagine projects. Really enamored by his design sense and unique approach to projects.
Teri Lam
UX UI DESIGNER • MOBIKASA
Vinny has been an amazing mentor to me. Not only has he taught me to grow as a designer but as an individual as well. He is always dedicated and open to helping others reflecting his belief in teamwork and healthy leadership. He sets out to make a difference, as it’s never about the role but always about the goal. I can confidently say that he influences a very positive and healthy work atmosphere and brings great design expertise onboard. His work, especially with user interface designs, has played a pivotal role in enhancing my learning curve.
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