HEY HEY,
I’m Vinny
I’m a product design leader with 10+ years of experience creating human-centered digital products across startups to large organizations. I’ve led teams, scaled design systems, and driven strategy through lean UX to solve complex challenges and deliver outcomes that meet user needs and support business growth, often in mission-driven or fast-scaling environments.
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HEALTH & WELLNESS
Brands I've helped!
I’ve driven design innovation across diverse industries, shaping brand identities and optimizing user experiences.
Peachy
Product design manager
STUDIO APP REDESIGN, BOOKING FLOW & DESIGN SYSTEMS
Led and grew the remote design team. Drove a full redesign of the Studio app, improving the booking flow, internal tooling, and design consistency.
+13% booking completion rate
30% faster dev cycles
Whole Foods Market
Graphic artist
RETAIL MARKETING & PROMOTIONAL DESIGN
Created engaging in-store campaigns under strict brand guidelines. A holiday campaign’s success led to regional rollout.
Regional adoption of holiday campaign
Drove strong customer engagement
Organic Gemini
Art director
BRAND IDENTITY, PACKAGING & DIGITAL PRESENCE
Revamped Organic Gemini’s visual identity and packaging. Designed the website, all digital marketing, and trade show experiences.
Increased product sales by 70%
Built cohesive digital presence
Sunday Clean
Founding product designer
BRAND, WEBSITE & BOOKING FLOW REDESIGN
Redesigned the brand, website, and booking flow from scratch. Defined user personas, flows, and a clean, approachable identity.
37% increase in new customers
Reduced cart abandonment
Nature’s Bounty
Lead UX/UI designer
SUPPLEMENT EDUCATION & RESEARCH APP
Led strategy and design for eBay's native ads MVP and seller gamification framework, improving adoption and engagement across the C2C ecosystem.
Launched from concept to market
Built a vitamin encyclopedia
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About me
I currently lead strategic design initiatives that shape the direction of all C2C ads monetization and adoption efforts at eBay. My recent work includes launching a native ads MVP projected to generate $3M in incremental revenue and designing a gamification and rewards framework to boost adoption across both C2C and B2C seller platforms. These initiatives required tight collaboration across strategy, product, legal, and engineering, the kind of cross-functional work I’ve come to truly value.
Previously, I was a Product Design Manager at Peachy, a health-tech startup, where I built and led a remote design team from the ground up. I oversaw the full redesign of our internal Studio App, used by nurses and front-desk staff to manage patient care. I also overhauled the appointment booking flow, reducing friction and increasing completion rates by 13%, which led to higher customer retention and satisfaction. Additionally, I introduced a scalable design system that improved development speed and consistency across the platform.
At Lucid, a SaaS company building products for market researchers, I led the design of the Impact Measurement product from concept to launch within nine months. This highly collaborative effort involved a close partnership with product, engineering, operations, and marketing, balancing a clear UX vision with technical complexity and fast-moving business goals. I also refined the design system to better support a consumer-facing product, adapting legacy components for greater consistency and usability.
Throughout my career, I’ve focused on simplifying complexity, building systems that scale, and developing high-performing teams. I’ve led design initiatives across in-house roles at eBay, Peachy, and Lucid, as well as in an agency setting where I led a team of designers and partnered with e-commerce clients like 1-800-Flowers, significantly reducing cart abandonment, increasing sales conversions, and improving accessibility. I’ve also mentored designers at various stages of their careers and led multiple design system overhauls.
I believe design works best as a strategic partner when user needs, technical constraints, and business goals are all part of the conversation.
When I’m not working, I love playing with my dog Parsley, kayaking, watching Murder, She Wrote (inside, I’m 100 years old!), and baking pizza for my friends and family.
About me
I currently lead strategic design initiatives that shape the direction of all C2C ads monetization and adoption efforts at eBay. My recent work includes launching a native ads MVP projected to generate $3M in incremental revenue and designing a gamification and rewards framework to boost adoption across both C2C and B2C seller platforms. These initiatives required tight collaboration across strategy, product, legal, and engineering, the kind of cross-functional work I’ve come to truly value. Previously, I was a Product Design Manager at Peachy, a health-tech startup, where I built and led a remote design team from the ground up. I oversaw the full redesign of our internal Studio App, used by nurses and front-desk staff to manage patient care. I also overhauled the appointment booking flow, reducing friction and increasing completion rates by 13%, which led to higher customer retention and satisfaction. Additionally, I introduced a scalable design system that improved development speed and consistency across the platform. At Lucid, a SaaS company building products for market researchers, I led the design of the Impact Measurement product from concept to launch within nine months. This highly collaborative effort involved a close partnership with product, engineering, operations, and marketing, balancing a clear UX vision with technical complexity and fast-moving business goals. I also refined the design system to better support a consumer-facing product, adapting legacy components for greater consistency and usability. Throughout my career, I’ve focused on simplifying complexity, building systems that scale, and developing high-performing teams. I’ve led design initiatives across in-house roles at eBay, Peachy, and Lucid, as well as in an agency setting where I led a team of designers and partnered with e-commerce clients like 1-800-Flowers, significantly reducing cart abandonment, increasing sales conversions, and improving accessibility. I’ve also mentored designers at various stages of their careers and led multiple design system overhauls. I believe design works best as a strategic partner when user needs, technical constraints, and business goals are all part of the conversation. When I’m not working, I love playing with my dog Parsley, kayaking, watching Murder, She Wrote (inside, I’m 100 years old!), and baking pizza for my friends and family.
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